Upper Middle Class, Females Key to Bridging Mobile Ad Spending Gap

Smartphones and tablets continue to break new consumer technology adoption records.  From earlier research, Flurry found that iOS and Android smart devices have experienced twice the uptake rate compared to that of Internet adoption, and four times the rate compared to that of PC adoption.  Following this unprecedented adoption, advertising dollars are beginning to flow into mobile.  A recent IAB studyreported that 63% …