Upper Middle Class, Females Key to Bridging Mobile Ad Spending Gap

Smartphones and tablets continue to break new consumer technology adoption records.  From earlier research, Flurry found that iOS and Android smart devices have experienced twice the uptake rate compared to that of Internet adoption, and four times the rate compared to that of PC adoption.  Following this unprecedented adoption, advertising dollars are beginning to flow into mobile.  A recent IAB studyreported that 63% …

Mobile Apps Put the Web in Their Rear-view Mirror

Although the Internet entered the mainstream a mere 15 years ago, life without it today is nearly incomprehensible.  And our use of the web has rapidly changed as well.  In simple terms, it has evolved from online directories (Yahoo!) to search engines (Google) and now to social media (Facebook).  Built on the desktop and notebook PC platform, the web’s popularity …